This year there was a very noticeable difference in the feeling of Anime Expo. Anime Expo itself has always had a familiar vibe and a sanctuary like feeling. It was a convention mainly run by the people who loved the convention itself and wanted a free ticket and room, but not this time. This Anime Expo felt foreign to almost everyone attending it, unless it was your first year. This year security and assistance was headed by a security company and an event staff company, not by other anime nerds.
There was also a noticeable disconnect in the fan-celebrity relationship. Before celebrities were sought out by fans and requested, making word of their arrival spread like fire. This Anime Expo, the Expo business men acquired the celebrities and invited certain other businesses to participate as well. That is the feeling all around, business. The family vibe of the expo was gone; it had turned into a business.